The sustainable tourism strategy for the Forest of Bowland AONB was prepared by independent consultants in 2005. The strategy is largely based on the balance of opinion emerging from a process of local consultation. Consultation took place in stages: a tourism enterprise survey, six public consultation meetings, on site visitor surveys, a staying visitor survey, face to face and telephone interviews with stakeholders, forum meetings, and consultation on the draft survey.

The strategy contains 11 strategic objectives based on the principles of sustainable tourism advocated by the Charter including protection and gaining value from the natural environment and cultural heritage, increasing economic and social benefits from tourism and protecting and improving the quality of life of local people. The action plan defines distinct actions and priorities in order to deliver those strategic objectives.

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